Driving high-quality leads 24/7
We create automated, lead-generating machines that work night and day to grow your business—even while you sleep.
Ad-based traffic generation produces qualified leads continually. Email automation nurtures them until they’re ready to buy. Then we deliver them to your sales team to close.
Services
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Ad management
We run advertising campaigns on your behalf to generate a steady stream of qualified leads. Ads are a high-ROI and reliable method for getting your offering in front of potential customers whose problem is top of mind. Because they are performing high-intent searches, there’s a good chance they understand what they’re looking for, and are actively trying to get it—so all you need to do is show them how.
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Copywriting & content strategy
Moving a visitor from prospect to customer requires a clear articulation of your value. Our copywriting and content strategy services focus on positioning you as the trusted advisor in your sector, to your ideal prospect, at his current level of understanding. We create an automated journey for your customer, from his first contact via advertising, through your web and email copy, all the way to a final sales call.
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Email funnel creation
For many sectors, the majority of sales happen after the 8th point of contact. The most reliable and consistent way of achieving such contacts is through a thoughtfully-crafted email sequence that gradually nurtures your prospect and persuades him of your value. We develop campaigns that combine the transactional power of the web with the personal power of email, based on scientific testing.
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Landing page development
We develop all our websites and landing pages using our bespoke, conversion-optimized site template. All web components are tested and compliant with our conversion auditing framework, and are designed to meet Google’s “Web Vitals” metrics. These correlate with a fast and delightful user experience, ensuring that all the pages we create are high-ROI—delivering maximum leads for minimum cost.
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Sales consulting
Get a clear path from engaging with a new prospect all the way to closing the sale. By understanding each step in your customer’s journey, along with how to connect these, selling becomes scientific and predictable. We work with your sales team to analyze their current methods, and streamline and automate your processes using online tools. That way, your sales team can focus on actually selling.
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Site audits
We analyze your existing site against our conversion & performance framework. We evaluate how the major elements work to promote or hinder a visitor’s thought sequence as he moves toward the main objective (usually an opt-in or phone call). Then we compile our findings into straightforward recommendations for improving the content, aesthetics, layout, and technical performance to meet your KPIs.
Contact
Looking for help with getting well-qualified leads? Contact info@leadengine.co.nz to discuss how we can help you.